HP Product Variety Management
HP sells configure-to-order products. With millions of part combinations going into an order, the challenge is deciding which parts to keep in the portfolio to balance costs with revenues. The case explains how one would approach this problem before product introduction, but focuses on managing the existing portfolio.
Gad Allon, Jan A. Van Mieghem, Ilya Kolesov
Allon, Gad, Jan A. Van Mieghem, and Ilya Kolesov. HP Product Variety Management. Case 5-310-511 (KEL571).