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Research Details
The Design, Conduct and Application of Consumer Research: Theory vs. Effects Oriented Studies
Type
Author(s)
Bobby Calder, Lynn W. Phillips, Alice M. Tybout
Date Published
1980
Citations
Calder, Bobby, Lynn W. Phillips, and Alice M. Tybout. 1980. The Design, Conduct and Application of Consumer Research: Theory vs. Effects Oriented Studies.
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