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Research Details

Distributor Contributions to Partnerships with Manufacturers, Business Horizons

Abstract

As distributors move more and more toward a professional management style, their role in working partnerships with manufacturers must become proactive rather than reactive. Only in this way, the authors argue, will the partnership survive and prosper.

Type

Article

Author(s)

James A. Narus, James Anderson

Date Published

1987

Citations

Narus, A. James, and James Anderson. 1987. Distributor Contributions to Partnerships with Manufacturers. Business Horizons. 30(5): 34-42.

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