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Research Details
The Effect of Type of Representation Upon Industrial Supplier and Customer Firms' Judgments of New Product Acceptance, Industrial Marketing and Purchasing
Type
Article
Author(s)
Date Published
1987
Citations
Anderson, James. 1987. The Effect of Type of Representation Upon Industrial Supplier and Customer Firms' Judgments of New Product Acceptance. Industrial Marketing and Purchasing.(2): 29-46.
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