Research Details

Abstract

Winner of the 2014 EFMD competition for best case on Indian Management Issues and Opportunities.

After a highly successful third round of funding in 2012, Gaurav Jain, founder of quick service restaurant chain Mast Kalandar, was looking to expand. In addition to opening new stores in other cities, Jain was also hoping to increase the profitability of his existing stores in Bangalore, Hyderabad, Chennai, and Pune. He needed to fully understand the financials of his current operations and identify the key drivers of success at the stores, at both the city and corporate levels. With this understanding, he would be able to evaluate how best to improve the performance of existing outlets and to choose an entry strategy for new cities. Students are asked to develop a financial model for outlets and use it to compare different growth strategies.

Type

Case

Author(s)

Sunil Chopra, Sudhir Arni, Jacqueline Tan, Ilya Trakhtenberg

Date Published

08/04/2014

Citations

Chopra, Sunil, Sudhir Arni, Jacqueline Tan, and Ilya Trakhtenberg. Mast Kalandar: Prioritizing Growth Opportunities. Case 5-213-253 (KEL809).

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