The Effect of Experience: A Matter of Salience?, Journal of Consumer Research
A labeling technique was employed to explore processes underlying the effects of experience. It was found that labeled individuals both behaved and perceived themselves in a manner consistent with their label. However, these effects were mediated by the consistency of the label with the individual's initial self-schema and the availability of other relevant cues. The findings are interpreted in terms of an extended self-perception explanation that incorporates the notion of cue salience.
Alice M. Tybout, Richard F. Yalch
Tybout, M. Alice, and Richard F. Yalch. 1980. The Effect of Experience: A Matter of Salience?. Journal of Consumer Research. 6(4): 406-413.