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Research Details
The Effect of Experience: A Matter of Salience?, Journal of Consumer Research
Abstract
A labeling technique was employed to explore processes underlying the effects of experience. It was found that labeled individuals both behaved and perceived themselves in a manner consistent with their label. However, these effects were mediated by the consistency of the label with the individual's initial self-schema and the availability of other relevant cues. The findings are interpreted in terms of an extended self-perception explanation that incorporates the notion of cue salience.
Type
Article
Author(s)
Alice M. Tybout, Richard F. Yalch
Date Published
1980
Citations
Tybout, Alice M., and Richard F. Yalch. 1980. The Effect of Experience: A Matter of Salience?. Journal of Consumer Research.(4): 406-413.