Take Action

Home | Faculty & Research Overview | Research

Research Details

The Marketing of Social Causes: The First Ten Years, Journal of Marketing

Abstract

The application of marketing to the promotion of social causes was proposed a decade ago. The authors position social marketing as an approach to social change, describe its evolution, and review social marketing applications and assess their impact.

Type

Article

Author(s)

Philip Kotler

Date Published

1980

Citations

Kotler, Philip. 1980. The Marketing of Social Causes: The First Ten Years. Journal of Marketing. 44(4): 24-33.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action