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Research Details
The Marketing of Social Causes: The First Ten Years, Journal of Marketing
Abstract
The application of marketing to the promotion of social causes was proposed a decade ago. The authors position social marketing as an approach to social change, describe its evolution, and review social marketing applications and assess their impact.
Type
Article
Author(s)
Date Published
1980
Citations
Kotler, Philip. 1980. The Marketing of Social Causes: The First Ten Years. Journal of Marketing.(4): 24-33.
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