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Research Details

Megamarketing, Harvard Business Review

Abstract

A letter to the editor is presented in response to the article "Mega-marketing," by Philip Kotler from the March-April 1986 issue.

Type

Article

Author(s)

Philip Kotler

Date Published

1986

Citations

Kotler, Philip. 1986. Megamarketing. Harvard Business Review. 64(3): 117-124.

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