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An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice, Journal of Marketing Research

Abstract

This paper investigates the small sample properties of minimum chi-square estimates of the parameters of stochastic brand choice models. It also describes and evaluates a statistical test which is appropriate for discriminating between two stochastic brand choice models when one is a constrained version of the other.

Type

Article

Author(s)

Robert Blattberg, Subrata K. Sen

Date Published

1973

Citations

Blattberg, Robert, and Subrata K. Sen. 1973. An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice. Journal of Marketing Research. 10(4): 421-427.

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