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Research Details
An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice, Journal of Marketing Research
Abstract
This paper investigates the small sample properties of minimum chi-square estimates of the parameters of stochastic brand choice models. It also describes and evaluates a statistical test which is appropriate for discriminating between two stochastic brand choice models when one is a constrained version of the other.
Type
Article
Author(s)
Robert Blattberg, Subrata K. Sen
Date Published
1973
Citations
Blattberg, Robert, and Subrata K. Sen. 1973. An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice. Journal of Marketing Research.(4): 421-427.