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Research Details
The Role of Doctoral Programs in the Generation and Dissimation of Marketing Knowledge (position paper included in TaskForce summary report Journal of Marketing)
Type
Article
Author(s)
Alice M. Tybout, Kent Monroe, Bart Weitz
Date Published
1988
Citations
Tybout, Alice M., Kent Monroe, and Bart Weitz. 1988. The Role of Doctoral Programs in the Generation and Dissimation of Marketing Knowledge (position paper included in TaskForce summary report Journal of Marketing).
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