Broadening the concept of consumer behavior
Describes the evolution of a broadened concept of consumer behavior. Eras of segregation, comparativism and integration; Derivation and application of consumer behavior knowledge in nontraditional settings; Purchase and consumption related activities of consumers engaging in the exchange process.
Gerald Zaltman, Brian Sternthal
Zaltman, Gerald, and Brian Sternthal. 1974. Broadening the concept of consumer behavior.