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Research Details

Why Most of Us Will Buy the iPhone 8 Plus Over the iPhone X, Fortune

Abstract

Applies the theory of Extremeness Aversion to argue that the iPhone X makes the iPhone 8+ seem like a good compromise and will drive up sales of the iPhone 8+

Type

Article

Author(s)

Mohanbir Sawhney

Date Published

2017

Citations

Sawhney, Mohanbir. 2017. Why Most of Us Will Buy the iPhone 8 Plus Over the iPhone X. Fortune.

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