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Research Details
Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.
Abstract
A successful third-generation family business explores whether or not to continue in business as a family into the fourth generation. If they do decide to move forward as a family business, how can they cultivate knowledge and interest among the forty-plus fourth-generation family members.
Type
Case
Author(s)
John L. Ward, Sachin Waikar, CarolAdler Zsolnay
Date Published
03/23/2009
Citations
Ward, John L., Sachin Waikar, and CarolAdler Zsolnay. Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.. Case 5-408-753 (KEL406).
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