Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.
A successful third-generation family business explores whether or not to continue in business as a family into the fourth generation. If they do decide to move forward as a family business, how can they cultivate knowledge and interest among the forty-plus fourth-generation family members.
John L. Ward, Sachin Waikar, CarolAdler Zsolnay
Ward, L. John, Sachin Waikar, and CarolAdler Zsolnay. Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.. Case 5-408-753 (KEL406).