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Research Details

Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.

Abstract

A successful third-generation family business explores whether or not to continue in business as a family into the fourth generation. If they do decide to move forward as a family business, how can they cultivate knowledge and interest among the forty-plus fourth-generation family members.

Type

Case

Author(s)

John L. Ward, Sachin Waikar, CarolAdler Zsolnay

Date Published

07/14/2016

Citations

Ward, L. John, Sachin Waikar, and CarolAdler Zsolnay. Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.. Case 5-408-753 (KEL406).

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