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Research Details

The World Champion Marketers: The Japanese?, Journal of Business Strategy

Abstract

Focuses on the factors contributing to the global market leadership of business enterprises in Japan. Theory on the economic success of the country; Business practices of firms; Close relations among the structural factors.

Type

Article

Author(s)

Philip Kotler

Date Published

1982

Citations

Kotler, Philip. 1982. The World Champion Marketers: The Japanese?. Journal of Business Strategy. 3(1): 3-14.

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