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Research Details

Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis

Abstract

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. 

Helmut Schmidt, product manager for Hohner Musikinstrumente GmbH & Co. KG, the world's foremost manufacturer of harmonicas, accordions, melodicas, and ukuleles, was sitting at his desk reviewing his first assignment from the company's senior executive team. Schmidt had been asked to calculate the break-even point for the company's flagship product, the Marine Band harmonica, under a number of different scenarios. 

Type

Case

Author(s)

Julie Hennessy, Evan Meagher

Date Published

10/25/2012

Citations

Hennessy, Julie, and Evan Meagher. Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis. Case 3-112-001 (KEL682).

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