What Kind of Corporate Objectives, Journal of Marketing
The article presents information about different kinds of corporate objectives, focusing on overriding or "broader" corporate objectives as opposed to sub-objectives used to accomplish a larger objective. Conflicting or mismanaged corporate objectives can lead to the suboptimization of company resources and the author advocates the presence of a governing objective to increase the efficiency of corporate problem-solving. Categories of objectives discussed include the utilization of resources, production concerns, and personnel management.
Levy, Sidney. 1966. What Kind of Corporate Objectives. Journal of Marketing. 30(4): 53-58.