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Research Details

A New Mission Statement for the MBC Corporation

Abstract

Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigate the varying dynamics and opinions of the shareholders to gain their buy-in and create a new mission statement that will take MBC on a new path for the future.

Type

Case

Author(s)

Timothy Feddersen, Susan Edwards

Date Published

08/27/2012

Citations

Feddersen, Timothy, and Susan Edwards. A New Mission Statement for the MBC Corporation. Case 5-112-002 (KEL710).

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