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Research Details

Path Analysis of Buyer Behavior Under Conditions of Crowding, Journal of Marketing Research

Abstract

By use of path analysis on data from 600 shoppers, the authors explore the sequential relationships among several variables pertinent to retail crowding. Results furnish evidence that perceived crowding systematically affects shopping behavior and consumers' feelings about retail outlets and shopping trips.

Type

Article

Author(s)

James Anderson

Date Published

1980

Citations

Anderson, James. 1980. Path Analysis of Buyer Behavior Under Conditions of Crowding. Journal of Marketing Research. 17(1): 45-52.

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