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Research Details
Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model, Marketing Science
Type
Article
Author(s)
Minhi Hahn, Sehoon Park, Lakshman Krishnamurthi, Andris Zoltners
Date Published
1994
Citations
Hahn, Minhi, Sehoon Park, Lakshman Krishnamurthi, and Andris Zoltners. 1994. Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model. Marketing Science.(3): 224-247.
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