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Research Details

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model, Marketing Science

Type

Article

Author(s)

Minhi Hahn, Minhi Hahn, Sehoon Park, Sehoon Park, Lakshman Krishnamurthi, Andris Zoltners, Andris Zoltners

Date Published

1994

Citations

Hahn, Minhi, Minhi Hahn, Sehoon Park, Sehoon Park, Lakshman Krishnamurthi, Andris Zoltners, and Andris Zoltners. 1994. Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model. Marketing Science. 13(3): 224-247.

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