Take Action
Home | Faculty & Research Overview | Research
Research Details
Target Stores: Strategic Brand Alliance Exercise
Abstract
This exercise asks students to develop criteria that Target Stores should use in evaluating strategic brand alliances to support its positioning as a store where you can “Expect More. Pay Less.” Students are then charged with proposing a new strategic partner for Target that meets the criteria they identify. Background information about the Target “guest” and past strategic alliance is provided.
Type
Case
Author(s)
Date Published
01/01/2007
Citations
Tybout, Alice M.. Target Stores: Strategic Brand Alliance Exercise. Case 5-407-750 (KEL314).
PREVIEW or BUYKELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more