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Research Details
Hollywood Rules
Abstract
Wall Street hedge fund manager Kim Meyer is considering investing in an SFA (slate financing arrangement) in Hollywood. Dave Griffith, a Hollywood producer, is pitching for the investment and has conducted a broad analysis of recent movie data to determine the important drivers of a movie's success. In order to convince Meyer to invest in an SFA, Griffith must anticipate possible questions to maximize his persuasiveness.
Type
Case
Author(s)
Karl Schmedders, Charlotte Snyder, Ute Schaedel
Date Published
05/27/2011 (Revised: 11/08/2012 )
Discipline
Finance;Marketing;Statistical Methods
Key Concepts
Decision Making, Financial Analysis, Financial Planning, Market Research, Marketing, Statistical Methods
Citations
Schmedders, Karl, Charlotte Snyder, and Ute Schaedel. Hollywood Rules. Case 5-111-012 (KEL700).
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