Take Action
Home | Faculty & Research Overview | Research
Research Details
The Mother of All (Pricing) Battles: The 1992 Airline Price War
Abstract
This case provides a narrative description of the price war in the U.S. airline industry that broke out in the Spring of 1992. The case can be used in competitive strategy or microeconomics classes to explore the root causes of price wars.
Type
Case
Author(s)
Date Published
01/01/2002 (Revised: 03/28/2002 )
Discipline
Economics;Strategy
Key Concepts
Economics, Competitive Strategy
Citations
Besanko, David. The Mother of All (Pricing) Battles: The 1992 Airline Price War. Case 5-204-250 (KEL006).
PREVIEW or BUYKELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more