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Research Details
A1 Steak Sauce: Lawry's Defense
Abstract
In this case, Chuck Smith, senior brand manager of A1 Steak Sauce, learns that Lawry's will soon be launching a steak sauce product. He has to determine if A1 should defend its business, and if so, what A1 should do. In formulating the recommendation, he has to consider competitive dynamics and work through the financial implications.
Type
Case
Author(s)
Date Published
01/01/2004 (Revised: 06/14/2010 )
Discipline
Marketing;Strategy
Key Concepts
Defensive Strategy, New Product Strategy, Competitive Strategy
Citations
Calkins, Timothy. A1 Steak Sauce: Lawry's Defense. Case 5-104-045 (KEL010).
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