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Cognitive and Affective Responses to Advertising
Abstract
Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.
Type
Book
Author(s)
Patricia Cafferata, Alice M. Tybout
Date Published
1989
Citations
Cafferata, Patricia, and Alice M. Tybout. 1989. Cognitive and Affective Responses to Advertising.
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