Cognitive and Affective Responses to Advertising
Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.
Patricia Cafferata, Alice M. Tybout
Cafferata, Patricia, and Alice M. Tybout. 1989. Cognitive and Affective Responses to Advertising. Lexington Books.