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Research Details

Cognitive and Affective Responses to Advertising

Abstract

Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.

Type

Book

Author(s)

Patricia Cafferata, Alice M. Tybout

Date Published

1989

Citations

Cafferata, Patricia, and Alice M. Tybout. 1989. Cognitive and Affective Responses to Advertising. Lexington Books.

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