A Design for the Firm's Marketing Nerve Center, Business Horizons
Presents a view of the major concepts and design steps in developing a modern marketing information system. Inadequacies of the existing information system for marketing; Elaboration of the three marketing information flows; Steps to take by companies serious about a total systems approach to marketing information.
Kotler, Philip. 1966. A Design for the Firm's Marketing Nerve Center. Business Horizons. 9(3): 63-74.