Intellectual Property: The Ground Rules
Intellectual property rights are a major source of wealth creation in the modern global economy and continue to grow in significance. In order for managers and entreprenerus to appropriate the value of IP's strategic optionality, it is helpful to be conversant in the unique aspects of these legal rights regimes. This technical note provides a comprehensive and accessible overview of the intellectual property rights regimes consisting of: trade secrets, patents, copyrights, trade dress, and trademarks.
James Gerard Conley, David Orozco
Conley, Gerard James, and David Orozco. Intellectual Property: The Ground Rules. Case 7-305-501 (KEL140).