Take Action
Home | Faculty & Research Overview | Research
Research Details
Iridium Global Satellite Phone System: Lost in Space?
Abstract
Motorola's spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many of its talented executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps which led to Iridium's bankruptcy in August 1999.
Type
Case
Author(s)
Date Published
10/01/2004
Citations
. Iridium Global Satellite Phone System: Lost in Space?. Case 5-404-751 (KEL135).
PREVIEW or BUYKELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more