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Research Details

Managing conflict in distribution channels: A laboratory study, Journal of Marketing Research

Abstract

This article examines a laboratory methodology for studying interorganizational conflict between members of a distribution channel. A parasimulation approach was used to investigate the effectiveness of a superordinate goal and an exchange-of-persons program in managing conflict.

Type

Article

Author(s)

Louis Stern, Brian Sternthal, C.Samuel Craig

Date Published

1973

Citations

Stern, Louis, Brian Sternthal, and C.Samuel Craig. 1973. Managing conflict in distribution channels: A laboratory study. Journal of Marketing Research. 10(2): 169-179.

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