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Managing conflict in distribution channels: A laboratory study, Journal of Marketing Research
Abstract
This article examines a laboratory methodology for studying interorganizational conflict between members of a distribution channel. A parasimulation approach was used to investigate the effectiveness of a superordinate goal and an exchange-of-persons program in managing conflict.
Type
Article
Author(s)
Louis Stern, Brian Sternthal, C.Samuel Craig
Date Published
1973
Citations
Stern, Louis, Brian Sternthal, and C.Samuel Craig. 1973. Managing conflict in distribution channels: A laboratory study. Journal of Marketing Research.(2): 169-179.
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