Take Action

Home | Faculty & Research Overview | Research

Research Details

A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research, Journal of Marketing Research

Abstract

In research employing multiple informants to assess the construct validity of properties of marketing organizations, both convergent and discriminant validity of the constructs may be overstated if measure-specific factors are not taken into account. The author presents a second-order confirmatory measurement model which explicitly models the organizational constructs of interest and measure-specific factors, as well as informant bias factors and random measurement errors. A comparative illustration is given and some implications for research on marketing organizations are discussed.

Type

Article

Author(s)

James Anderson

Date Published

1985

Citations

Anderson, James. 1985. A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research. Journal of Marketing Research. 22(1): 86-92.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action