Working Paper
The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing
Author(s)
Date Published:
2025
Citations:
Tuchman, Anna, Jean-Pierre Dube, John Lynch, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Catherine Tucker. 2025. The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing.