RideOn: Developing Product Discovery Hypotheses

RideOn is a startup based in New York City that has created a motorized, rideable carry-on suitcase that can reduce the stress and inefficiency of navigating through airports. The company's product concept features a powerful electric motor, quick-charge batteries, a durable design, ample storage, and smart technology integrations. RideOn must validate a set of discovery hypotheses to test its product's demand, regulatory compliance, and technical feasibility, as well as the willingness of consumers to pay for it. The hypotheses must be tested within a limited budget and within a three-to-six-month time frame. RideOn must develop the discovery hypotheses; define the activities and data sources it will need to test the hypotheses; and decide the sequence in which it should test the discovery hypotheses.