Adding Ads: The Rise of Ad-Supported Subscription Plan Models and the Impact on Consumer Behavior and Platform Revenue

Author(s)

Joe Kook

Jura Liaukonyte

Daniel McCarthy

Anna Tuchman

Date Published: 2025
Citations: Kook, Joe, Jura Liaukonyte, Daniel McCarthy, Anna Tuchman. 2025. Adding Ads: The Rise of Ad-Supported Subscription Plan Models and the Impact on Consumer Behavior and Platform Revenue.