Working Paper

The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment

Author(s)

Erik Brynjolfsson

Avinash Collis

Daniel Deisenroth

Haritz Garro

Daley Kutzman

Asad Liaqat

Nils Wernerfelt

Date Published: 2024
Citations: Brynjolfsson, Erik, Avinash Collis, Daniel Deisenroth, Haritz Garro, Daley Kutzman, Asad Liaqat, Nils Wernerfelt. 2024. The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment.