Article

Lessons from the Bud Light Boycott, One Year Later

Harvard Business Review
Author(s)

Anna Tuchman

Jura Liaukonyte

Xinrong Zhu

Date Published: 2024
Citations: Tuchman, Anna, Jura Liaukonyte, Xinrong Zhu. 2024. Lessons from the Bud Light Boycott, One Year Later. Harvard Business Review.