Journal Article

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta

Marketing Science
Author(s)

Nils Wernerfelt

Anna Tuchman

Rob Moakler

Bradley Shapiro

Date Published: 2024
Citations: Wernerfelt, Nils, Anna Tuchman, Rob Moakler, Bradley Shapiro. 2024. Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta. Marketing Science.