Author(s)
Ashlee Humphreys
Jonah Berger
Grant Packard
Reihane Boghrati
Ming Hsu
Andrea Luangrath
Sarah Moore
Date Published:
2023
Citations:
Humphreys, Ashlee, Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Andrea Luangrath, Sarah Moore. 2023. Wisdom from Words: Marketing Insights from Text Analysis. Marketing Letters.