Working Paper

Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance

Author(s)

Steve Tadelis

Christopher Hooton

Utsav Manjeer

Daniel Deisenroth

Nils Wernerfelt

Nick Dadson

Lindsay Greenbaum

Date Published: 2023
Citations: Tadelis, Steve, Christopher Hooton, Utsav Manjeer, Daniel Deisenroth, Nils Wernerfelt, Nick Dadson, Lindsay Greenbaum. 2023. Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance.