Journal Article

Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language

Journal of Marketing Research
Author(s)

Matthew Rocklage

Sharlene He

Derek D. Rucker

Loran Nordgren

Date Published: 2023
Citations: Rocklage, Matthew, Sharlene He, Derek D. Rucker, Loran Nordgren. 2023. Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language. Journal of Marketing Research.