Journal Article

Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion

Journal of Marketing Research
Author(s)

Chethana Achar

Lea Dunn

Nidhi Agrawal

Date Published: 2022
Citations: Achar, Chethana, Lea Dunn, Nidhi Agrawal. 2022. Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion. Journal of Marketing Research.