Article

How Augmented Reality Can — and Can’t — Help Your Brand

Harvard Business Review
Author(s)

Sandeep Chandukala

Srinivas Karempudi Reddy

Yong Chin Tan

Date Published: 2022
Citations: Chandukala, Sandeep, Srinivas Karempudi Reddy, Yong Chin Tan. 2022. How Augmented Reality Can — and Can’t — Help Your Brand. Harvard Business Review.