Working Paper

Digital Meets Physical Product Sampling: A Field Study of Augmented Reality in Offline Retail.

Author(s)

Chandukala Sandeep

Srinivas Karempudi Reddy

Yong Chin YC Tan

Date Published: 2022
Citations: Sandeep, Chandukala, Srinivas Karempudi Reddy, Yong Chin YC Tan. 2022. Digital Meets Physical Product Sampling: A Field Study of Augmented Reality in Offline Retail..