Journal Article
The Communal Consumer: Longitudinal Evidence for the Distinction Between Nurturing and Affiliative Motive
Journal of the Association of Consumer Research
Author(s)
Date Published:
2020
Citations:
Cannon, Christopher, Derek D. Rucker. 2020. The Communal Consumer: Longitudinal Evidence for the Distinction Between Nurturing and Affiliative Motive. Journal of the Association of Consumer Research. (3)