Journal Article

How Do Successful Scholars Get Their Best Research Ideas? An Exploration

Marketing Letters
Author(s)

Artem Timoshenko

Yuting Zhu

Birger Wernerfelt

Date Published: 2020
Citations: Timoshenko, Artem, Yuting Zhu, Birger Wernerfelt. 2020. How Do Successful Scholars Get Their Best Research Ideas? An Exploration. Marketing Letters. (3)221-232.