Journal Article
Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors
Journal of Marketing Research
Author(s)
Chethana Achar
Nidhi Agrawal
Meng-Hua Hsieh
Date Published:
2020
Citations:
Achar, Chethana
, Nidhi Agrawal, Meng-Hua Hsieh. 2020. Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors.
Journal of Marketing Research
. 1-17.