Journal Article
The Promise of Targeted Innovation
MIT Sloan Management Review
Author(s)
Gregory Carpenter
Tushmit Hasan
Big consumer goods companies might see better returns from their R&D if they copied their smaller competitors
Date Published:
2019
Citations:
Carpenter, Gregory
, Tushmit Hasan. 2019. The Promise of Targeted Innovation.
MIT Sloan Management Review
. (2)39-44.