Article

Is Deep Learning a Game Changer for Marketing Analytics?

MIT Sloan Management Review
Author(s)

Glen Urban

Artem Timoshenko

Paramveer Dhillon

John Hauser

Date Published: 2019
Citations: Urban, Glen, Artem Timoshenko, Paramveer Dhillon, John Hauser. 2019. Is Deep Learning a Game Changer for Marketing Analytics?. MIT Sloan Management Review. (2)