Case
"Fan First" Food and Beverage at Mercedes-Benz Stadium
Author(s)
In early 2015, two senior leaders of the Arthur M. Blank Group, President Rich McKay and COO Greg Beadles, had just wrapped up an exhausting day of presentations from food and beverage (F&B) vendors vying for concession rights in the new stadium that was scheduled to open in Atlanta in summer 2017.
Date Published:
10/24/2019
Discipline:
Marketing
Citations:
Anderson, Eric T., Greg Merkley. "Fan First" Food and Beverage at Mercedes-Benz Stadium. 5-419-753.