Journal Article

Crush on You: Romantic Crush Increases Consumers’ Preferences for Strong Sensory Stimuli

Journal of Consumer Research
Author(s)

Xun (Irene) Huang

Ping Dong

Meng Zhang

Date Published: 2019
Citations: Huang, Xun (Irene), Ping Dong, Meng Zhang. 2019. Crush on You: Romantic Crush Increases Consumers’ Preferences for Strong Sensory Stimuli. Journal of Consumer Research.