Journal Article

The Loss of Loss Aversion: Will It Loom Larger than Its Gain?

Journal of Consumer Psychology
Author(s)

David Gal

Derek D. Rucker

Date Published: 2018
Citations: Gal, David, Derek D. Rucker. 2018. The Loss of Loss Aversion: Will It Loom Larger than Its Gain?. Journal of Consumer Psychology. (3)497-516.