Journal Article

Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising

Quantitative Marketing and Economics
Author(s)

Anna Tuchman

Harikesh Nair

Pedro Gardete

Date Published: 2018
Citations: Tuchman, Anna, Harikesh Nair, Pedro Gardete. 2018. Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising. Quantitative Marketing and Economics. (Issue 2)111-174.