Journal Article
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising
Quantitative Marketing and Economics
Author(s)
Anna Tuchman
Harikesh Nair
Pedro Gardete
Date Published:
2018
Citations:
Tuchman, Anna
, Harikesh Nair, Pedro Gardete. 2018. Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising.
Quantitative Marketing and Economics
. (Issue 2)111-174.